About MamaMend

I’m Victoria, a mum of two beautiful girls, and the founder of MamaMend. My first baby was born via an emergency caesarean section. An experience no one could have prepared me for. I had never had surgery before, and the recovery that followed felt nothing like the six weeks I was told to expect. Healing took time, physically and emotionally, and there were moments where I felt unsupported, uncomfortable, and unsure of what was normal. One of the simplest, yet most frustrating challenges was underwear. Normal underwear sat directly on my incision. High-waisted styles rolled down and squeezed right on the wound. I often went without, because nothing felt right on a healing body. MamaMend was born from a desire to support C-section mothers through recovery, with underwear designed to stay off the incision. So, one small but constant discomfort could be taken away.

MamaMend was created to support women recovering from caesarean birth because C-section recovery is different, and it deserves to be treated that way. After a C-section, your body is healing from major surgery. Yet most underwear is designed without any consideration for where an incision sits, how sensitive the area can be, or how uncomfortable everyday clothing can feel during recovery. MamaMend exists to change that.

MamaMend is rooted in the belief that C-section mothers deserve more understanding, more support, and better solutions. As the brand grows, our vision extends beyond underwear, toward education, recovery resources, and a supportive community built around shared experience and care. Because mothers spend so much time caring for others. They deserve care, too.